Exploring High School Students' Transition from Traditional Search Engines to ChatGPT for Course Learning: A Push-Pull-Mooring Model Perspective
DOI:
https://doi.org/10.58459/icce.2024.5059Abstract
This study explores the shift in behavior among high school students from traditional search engines to ChatGPT for learning support, using the Push-Pull- Mooring (PPM) model. Push factors include habit inertia, which may inhibit students from adopting new technologies. Pull factors, such as system and information quality, attract students to ChatGPT due to its efficiency and accuracy. Mooring factors, like switching costs, influence the transition. Al literacy is considered as a moderating variable. The research aims to identify key factors affecting students' switching behavior and the impact of Al literacy on this transition.
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Published
2024-11-25
Conference Proceedings Volume
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How to Cite
Exploring High School Students’ Transition from Traditional Search Engines to ChatGPT for Course Learning: A Push-Pull-Mooring Model Perspective. (2024). International Conference on Computers in Education. https://doi.org/10.58459/icce.2024.5059