The Creative Process Components: Puzzle Gameplay Experience

Abstract

This paper analyses the relationship between creative behavioral processes that occur in the games and the gameplay experience. The research approach applies a behavioral and verbal protocol to analyze the factors that influence the creative processes used by people as they play computer games from the puzzle genre. Creative processes are measured by examining task motivation and domain-relevant and creativity-relevant skills factors. This paper focuses on the reliability of the factors that are more strongly related to creativity. The findings show the creative components occurred to yield levels of creative performance within puzzle game play activities. Results show that increased engagement in creative processes during gameplay resulted in a better player experience. Task motivation and domain-relevant skill as a component of the creative problem solving processes were particularly influential, as was the use of creativity-relevant skills.