The Effects of Reading Habit on Blog Adoption

Abstract

This paper investigated how one’s reading habit contributes to his/her blog adoption. A survey was conducted for understanding the relationship between individual’s reading habit, in terms of the reading attitude and re ading behavioral pattern, and the adoption of blogs. Eighty respondents were enrolled in the study. The result suggested that reading habit is a significant predictor to blog adoption. A subsequent analysis showed that people with a stronger reading habit tended to become an early blog adopter . Discussions and implications are presented in this paper. This study hopes to give insi ghts for Instructors on adopting blogs for educational purposes.