The Information Commitments toward Online Financial Information among Taiwanese Adults

Abstract

This paper is to utilize the Information Commitment Survey (ICS) that proposed by Wu and Tsai (2004) for investigation of participant's standard of judging online financial information, and their search strategies on the Web. The sample included 192 participants more than 24 years old in Taiwan. The results indicated that participants in this study held advanced information commitments than less sophisticated information commitments when they sought financial information online. The results revealed that searching behavior and searching strategies of participants in this study were affected by gender; namely, the female participants often more used 'Multiple sources' standard for accuracy and 'Elaboration' searching strategies than male participants. Moreover, participants with more Internet experiences tended to use 'Authority' standard for accuracy information on the Web.