An Augmented Reality Experience for Generating New Audiences for Spanish Dance

Abstract

The National Ballet of Spain, the most important Spanish dance company in the world, has been trying for years to attract a younger audience in order to ensure its future. To this end, the Ballet published a series of pedagogical booklets that summarize some of their most emblematic performances. This paper presents “BNE nos cuenta” (BNE Tells Us a Story), a pedagogical pilot project that adds an augmented reality application to those booklets, allowing “live” visualizations of the dances. This project aims to be the starting point to measure the effectiveness of the augmented reality as a tool for attracting new young audiences.