Fluid structures and behavior in inculcating creative reasoning

Abstract

This paper proposes a descriptive framework for object-oriented comparison and contrast of strategies that aims at inculcating fluid (flexible and constantly evolving) cognitive structures and cognitive behavior (strategies) within adaptable contextual schematic frameworks. The ultimate aim behind this fluidity is to create cognitive flexibility and consequently inculcate systemic and creative reasoning. An example within the strategic marketing domain is provided. Subsequently, implications to technology-mediated instructional design conclude.