Towards Identifying the Learning Affordances of Social Media as Telemedicine Platforms among Physicians in a Developing Economy

Abstract

This preliminary study investigates the integration of social media platforms in telemedicine from the viewpoint of physicians, utilizing the affordance theory. Through qualitative interviews with eight experienced physicians, the research explores the learning affordances of social media in healthcare in the Philippines. The findings reveal that social media facilitates digital information exchanges through remote communication, real-time symptom verification, and virtual fetal monitoring. The findings reveal that social media facilitates digital information exchanges through remote communication, real-time symptom verification, and virtual fetal monitoring. Leading to enhanced patient-provider interactions. However, certain restrictions, such as prior checkups and patient referrals, are identified to ensure responsible healthcare practices. The study provides essential insights for policymakers and healthcare professionals to optimize social media's role in telemedicine, revolutionizing healthcare delivery and improving patient outcomes. By understanding the specific learning affordances and challenges, this research contributes to enhancing the integration of social media platforms in healthcare practices and fostering patient-centered solutions through improved exchange of information between physicians and patients.