Influence of Students’ Perceived Ease of Use, Perceived Usefulness and Time Spent Towards Students’ Continuance Intention Using MOOC among Public University Students

Abstract

With the development of technology and internet, more and more public universities in Malaysia has put in their efforts and investment in MOOC. The benefits of MOOC cannot be maximized, as there is high enrolment but low courses completion rate. The aim of this paper is to explore the influence perceived usefulness, perceived ease of use and time spent towards MOOC continuance intention among Higher Education students. Data from 447 students in Malaysian Public Universities was collected and multiple regression approach was adopted. The results revealed that perceived usefulness and perceived ease of use have a strong significant correlation with MOOC continuance intention while time spent has no significant correlation with MOOC continuance intention. The findings provide insights to MOOC providers in planning improved continuance intention towards using MOOCs.