Development of Mobile Application for Cultivating Sustainable Pro-Environmental Behaviour

Abstract

Environmental problems have consistently become a global concern since decades ago. Most people possess knowledge and awareness of the importance of caring for the environment. However, there are still many who do not practice pro-environmental behaviour. As an effort to cultivate the behaviour among the millennial generation, this paper presents a proposal to develop a mobile application. This paper will discuss the model used to frame the content of the application, as well as the methodological aspects of the application development. The mobile application produced through this research will contribute to support its users to initiate and maintain the practice of pro-environmental behaviours.